Client

Negev Prime

A young and fresh brand for a Practical training program for global e-commerce entrepreneurship by the Ben-Gurion University of the Negev and the Negev 19.

Brandidentity | Branding | Webdesign

Negev Prime Logo

The Concept

We wanted to show the south of Israel to the world, a taste of the desert and the Negev life, however, we wanted it to be young, modern, and fresh, we absolutely didn't want to show the old Negev with the camels and Ben Gurion (Israel prime minister) standing on his head.

We were inspired by the sands, colors, landscapes, and shapes of the south, the circles are windows that give us a sneak peek at the life of the south.

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